At Kenect Recruitment, our mission has always extended beyond business. We believe in building strong relationships, supporting local communities, and making a lasting, positive impact. Kenect Recruitment’s partnership with Burton Rugby Football Club is a testament to these values. As we reflect on nearly two and a half years as BRFC’s main sponsor, our Director, Jason Whittenham, shares what this journey has meant to us:
“Partnering with Burton Rugby Football Club has been a truly rewarding and inspiring journey for our company. As the main sponsor for nearly two and a half years, we are both proud and deeply humbled to support a club that represents values so closely aligned with our own, which include, integrity, dedication, community, and tradition.
BRFC isn’t just a sports club; it’s a historic institution. As one of the oldest rugby clubs in the world, with roots dating back to 1870, it carries with it a legacy that reflects the very spirit of Burton. The club’s commitment to excellence on and off the pitch, its inclusive culture, and its active role in supporting local causes make it a shining example of how sport can strengthen and uplift communities. It is a true credit to the town, and we feel privileged to be part of that story.
Our sponsorship has been nothing short of transformative. From a business perspective, the increased brand visibility and community engagement have been remarkable. We’ve seen a significant rise in brand awareness, website traffic, and customer inquiries. This exposure has helped us reach new audiences and establish stronger recognition not only locally, but across wider regions.
Beyond these tangible results, what has truly stood out are the relationships we’ve built. Sponsoring BRFC has opened the door to meaningful connections with key stakeholders, industry peers, and potential clients. These relationships have already led to exciting new business opportunities that we might not have encountered otherwise.
But perhaps most importantly, this partnership has helped us fulfil one of our core aims: giving back. Supporting BRFC has allowed us to make a real difference in the community. Whether it’s helping to fund grassroots initiatives, supporting local youth development programs, or simply being present at events and matchdays, we’ve seen firsthand how our involvement contributes to something bigger than business.
We are incredibly grateful for this partnership, and for the chance to stand alongside such a respected and historic club. Our journey with BRFC has been filled with pride, purpose, and progress, and we look forward to continuing and growing this relationship for many seasons to come.”
Jason Whittenham
Director
Kenect Recruitment
